Uri Minkoff x Tribe Bicycle Co. for New York Men's Fashion Week 2017 at Dune Studios in New York City.
When New York-based menswear designer Uri Minkoff contacted us to be a part of his Men's Fashion Week show we didn't have to think about it for a second. The opportunity to be in a Fashion Week show is amazing in itself, but even more so when the theme of the show was centered on urban cyclists and commuters. Minkoff told WWD the show is "all about the modern commuter — the highs and lows, the stresses and relaxation, being part of a group but being alone."
The show was unique in the fact that it featured real cyclists as models. We know those real cyclists all too well. Tribe riders and good friends, Johnsson (@johnssonyc), Johnnie Davis (@thejohnniedavis), and Cordell Murray (@stayalivestudios) stole the show with while riding Uri Minkoff customized Tribe bikes. The presentation was a beautiful movement throughout as the riders popped wheelies and rode the bikes through the crowd. For more coverage of the show click the video and links below.