Last Sunday we gathered for our first ever Pop Up with the crew of Lululemon Lab (@lululemonlabnyc) - the NYC-inspired concept store by world famous athleisure brand, Lululemon (ever heard of them?). The Noho store and it's limited edition apparel "have a relationship with the city" which is seen through the incredibly intricate and sleek design of the store and its offerings.
The space is absolutely amazing, to say the least. As you walk in you're struck by the modern design, open air feel, and monochrome color pairings. The flow is welcoming yet it screams New York style. Behind the main shopping area is where all the magic happens - designers work with state of the art materials, and actually produce in-house, clothes "that are super specific for weather patterns, commute patterns and the personality of the city" says lead Lab designer Marcus Leblanc. You won't find clothing remotely like what the Lab has to offer anywhere else. To shop their latest offerings head over to the Lab yourself at 50 Bond St. in Noho.
At the party we drank, we jammed, we raced on goldsprints, people won cool things, we wheelied, and we drank some more. It was the perfect way to spend a Sunday. Thank you to everyone who came out and supported us!
We'd like to send out a special thanks to Cordell Murray, (@stayalivestudio) the man behind Stay Alive New York, for joining us at the event and showcasing his amazing work. If you weren't able to make it to the event check out his Instagram or head to his website: www.stayalivestudio.com
Huge thank you as well to Sixpoint Brewery (@sixpoint) for supplying an awesome selection of beer, as always, and the man Gavin Pomerantz (@goodgavin) for keeping the vibes alive the entire day with non-stop funky tunes. We're publishing that playlist at some point. 6 hours of straight fire, people.
Lastly, this event would not have been the same without the support of our friends at C6 Racing (@c6racing) - thank you for the Goldsprints. That definitely made the night. You guys are the best.
Check out some snaps of the event below or head to our Facebook page to view the entire album.